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Reality is not an abstract concept.
The world exists outside our heads.

Understand and shape it.


The System


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Slide 10 - The Tea Chain

The Tea Chain

the Physical World

You are connected
You are not alone
You are part of this world
You have the solution within you
You can make a difference
The world needs you to try

Welcome to the growing group of people on this planet who want more from life.

Get Connected

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Slide 11 - Cup. Water. Tea Bag.

Imagine a cup of tea you've made:
You took a cup
You boiled some water
You took a tea bag
Think about that tea bag...


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Slide 12 - Tea Growing
For the tea bag to exist, at all, humans had to plough fields, plant tea bushes and tend those bushes. Others picked the tea...

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Slide 13 - Tea Processing
...dried, processed and packaged the tea...


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Slide 14 - Tea Buying
...transported the tea and stacked and sold you the leaves in a shop or supermarket.

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Slide 15 - Tea Drinking
You are connected to all of those humans in that chain of production as without them you could have no tea bag. There may have been thousands of humans involved.


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Slide 16 - Tea Chain
Those humans have lives. They exist.

They have a direct impact on your life;
you have a teabag for your tea.

You are connected to them.
They are connected to you.

If it was not for you, using their tea bag,
their lives would be dramatically different...


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Slide 17 - The Rest
And that's just the tea bag...

Think about the cup...
Think about the water...
Think about the energy supply...

Also consider the following commodities: Plastics for bottles. Metals for truck parts. Sugar for sweetners. Rubber for tyres. Water Treatment. A kettle to boil the water. The element in the Kettle. The Plastics used in the kettle. Kiln’s for firing the cup that you used. A spoon. The tap the water came out of. Electricity. Pylons. Generators.

How many connected humans were involved?
All this effort so you can have a cup of tea.

You are part of this collective of humanity.
You are not alone.

Welcome to the realisation!

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Slide 20 - How We Operate

The System

How We Currently Operate

The collection of humanity on this planet, though highly efficient at getting you the basics like tea and coffee, is currently organised in a very self defeating way.

The full productive potential of humanity cannot be realised by the current system.


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Slide 21 - Companies
You and I work for different companies.

They may well be in antagonistic competition.

Companies exist only to make a profit.


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Slide 22 - Research
For example...

Take two competing drugs companies:

Both pour millions of dollars into research and development to find the next big cure for cancer or HIV or heart disease...

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Slide 23 - Competition
...companies are in competition for profit...

One company has half of the solution...

...another company has the other half of the solution... a collective, as humanity, we have the whole solution...

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Slide 24 - Wasted Time
...a solution that could be achieved in 5 years currently takes 10.
Collaboration can bring significant benefits to humanity in a fraction of the time.


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Slide 25 - Mobile Phones
Another Example...
Mobile phone operators may erect separate masts to build their coverage footprint...
Therefore many different masts may cover the same geographical area.


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Slide 26 - Collectively

We, as a collective, with the same time and effort, could have covered an area 4 times larger

Collaboration can bring significant benefits.

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Slide 27 - Bigger Picture
The Bigger Picture...

Wasted time and effort are just two negative aspects of capitalism...Others include:

Debt External Link
Terrorism External Link
SweatShops External Link
Child Prostitution External Link
Poverty External Link
Global Warming External Link
Political Corruption External Link
Nuclear Weapons External Link
Famine External Link
Hospital Closures External Link
Recession External Link
World Wars External Link
Class Systems External Link
Child Labour External Link
Political Prisoners External Link
Water Shortages External Link
De-forestation External Link
Infant Mortality External Link
Human Trafficking External Link
Racism External Link
Homelessness External Link
Animal Cruelty External Link
Gun Crime External Link
Drug Wars External Link
Human Rights Abuses External Link
Pollution External Link
Unemployment External Link
Capitalism External Link

Our system's single minded goal of profit generation affects every human on the planet.


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Slide 28 - Our Solution
By organising as a capitalist society
we are now holding back humanity.

We are the system.
We are destroying our own planet.
We are perpetuating our own misery.
We enslave ourselves by our actions.

You are part of the solution!

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Slide 30 - Imagine


The Future

You know capitalism works against you.

Why not consider another way?

You have everything to gain...


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Slide 31 - It's Simple

It's Simple

Organising as a collective prioritises people over profit.

For the first time in humanity's history the totality of our efforts could be focused on increasing the quality of life of every human on the planet.

Currently global production emphasises maximising profit.
Who knows what benefits collective production could bring...

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Slide 32 - The Benefits
The Benefits

A system limited by our imaginations only...
A new system for a new era of human production that would affect every human on the planet.

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Slide 33 - Tell Me How
Tell me how
Understanding and acting are the keys to your goals...

Understand - Your Impact
Act - Tell Others
Act - Join Our Forum

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Slide 34 - Your Impact
Your impact...
You are 1 of around 6,500,000,000 humans on the face of this planet.
Alone you can affect very little. Together, we are an unstoppable force...


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Slide 35 - Tell Others

Tell Others
To create a huge impact in your life time, you only have to tell 10 people...
In turn they tell 10 more. And so on. In just 10 steps the whole world would know!

You. Ten People. One hundred. One Thousand. Ten Thousand. One Hundred Thousand. One Million. Ten Million. One Hundred Million. One Billion.



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Slide 36 - Join Our Forum

Join our forum

Interacting can start here. Come and discuss in our open forum...
Join your fellow humans in crafting a world that we all want...what are you waiting for?

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Slide 40 - Common Objections

Objection - I can't make a difference Link
Objection - It'll never work Link
Objection - This is Communism Link
Objection - Competition is Good Link
Objection - It's Utopian Link
Objection - People Are Too Selfish Link
Objection - What about Animal Farm? Link
Objection - Humans are naturally greedy Link
Objection - It would cost too much to tell everyone. Link
Objection - You'll never get everyonen to agree. Link
Objection - This is Socialism Link


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Slide 41 - It'll Never Work
It'll never work
If you have come to the conclusion that "it'll never work" there may be many reasons that led you to that theory. It could be that you think the task is too large. You may think that people are not really ready for that kind of change. Whatever the reason you may immediately fold your arms, sit back, and do nothing.

Doing nothing may make your prediction come true as you are not helping yourself or anyone else. To affect change on the planet we, as a global collective, need the majority of humans on the planet to stand up and be counted.

By not helping to improve the situation on the planet you are potentially condemning yourself, your family and everyone you know and love to living with the consequences.

Non-action is a choice. If you are alone in this action, then you will have little impact. However, if there are many humans who choose non-action then there is a chance that "it'll never work".

To maximise the possibility of global change, surely it is better to act to "make it work"?

You can choose to act positively rather than negatively and join the rest of us who want to make a difference.

To see how easy it is to make a difference, go to the Tell Others page and join our Forum.

Whatever you can conceive, we can achieve

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Slide 42 - I Can't Make a Difference

I can't make a difference
Literally, how can you, as an individual, make a difference in this world that will have a lasting impact on your life and everyone else's around you?

The simple answer is you, alone, can't.

The impact your single life has on the planet as a whole can be mathematically equated to roughly 1/6,500,000,000th of the total impact that humanity has on the planet. If you were to die tomorrow, and we hope you don't, there would be people who know you and love you that would be directly affected but the vast majority of humans on this planet would not even notice your passing.

So as a single human you have very little impact on humanity. If you act with others you can make a huge difference.

To attain any goal in life you have to work with others. You might collaborate directly by sharing ideas and working together in a concrete way on your project or indirectly by utilising commodities produced by other humans that are unknown to you.

Therefore if your goal is to create a lasting impact in your life time then the majority of humans have to share your idea and be pulling in roughly the same direction.

For instance, say that direction was an end to war, famine, poverty, joblessness and exploitation, how would you go about getting the number of humans needed to make a difference? Well, as it so happens, it is really easy to do:

If you tell just 10 people of your idea and they are enthused by the concept and they each go on to tell just 10 people, the numbers get large, very quickly:

1 - 10 - 100 - 1,000 - 10,000 - 100,000 - 1,000,000 - 10,000,000 - 100,000,000 - 1,000,000,000 - The World.

Logically, therefore, you can actually make a difference.

Start to make that difference by joining our Forum.

Together we are an unstoppable force


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Slide 43 - This is Socialism or Communism

Socialism and Communism are evil

We stand together for:

emancipation, not enslavement
tolerance, not oppression
the end to the profit motive which curtails humanity now
a flat structured society, not an oppressive state
understanding and education, not censorship
accountability, not obfuscation through power
collaborative competition, not antagonistic competition
openness in communication and deed

If your concept of Socialism or Communism can not be described by all of the above statements then you cannot label this movement, or this site, Socialist or Communist, by your definition.

States which claim or have claimed to be socialist or communist have secrecy, death squads, censorship, poverty, poor technology and poor human rights records. Recognising that these aspects of society are not what you want and resolving to learn from history instead of just about it will ensure that these things never happen again.

Start to define the future by joining our Forum.

Now is the time to learn from the past
Now is the time to define the future

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Slide 44 - Competition is Good
Competition is good
In the section "How We Currently Operate" we have highlighted how inter-company competition is curtailing humanity at this stage in our evolution.

We have shown, logically, how humans are stifling technological advancements by focusing on the goal of greater and greater profits. One of the major features of "antagonistic" competition is secrecy. This secrecy is entrenched in law by constructs such as copyright, trademarks, patents, trade secrets, intellectual property rights and even the crime of industrial espionage.

In contrast to this rather secretive and limiting form of competition, there is another way to compete which we can describe as "collaborative".

An example of "collaborative competition" could be that of inter-departmental competition within a single company. For instance, Sales Team A is competing with Sales Team B for the most sales in a period. During this kind of competition ideas and techniques are often exchanged and discussed between teams to maximise sales, as the two teams share a larger goal - to maximise profit for the company and thus increase their own salaries.

You may remember examples of "collaborative competition" from your own experiences, perhaps working on assignments at school or college, or with friends as part of a leisure project. You probably discussed and shared individual ideas and synthesised new ones This may well be remembered as a highly productive and creative time in your life.

With these two examples we have shown that the idea and practice, of 'collaborative' competition, is probably familiar to you. You may even have direct personal experience of this way of working.

Some of our foremost thinkers have used the technique:

"If I have seen further, it is by standing on the shoulders of giants." Sir Isaac Newton
What Newton was referring to is the fact that his work has been aided by the work of others. He would meet with like minded people, bounce ideas off of them, understand their perspective, and move his own theories forward. He likely, still wanted to be the first person to discover or state a new working theory, so he was still in competition, at least in that respect, with his peers.

We have proven that "antagonistic" competition is failing our species. We now stand on the cusp of a new collaborative way of producing commodities to meet the needs of humanity.

Join in our Forum to help shape your future and that of humanity.


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Slide 45 - It's Utopian
It's Utopian
To label an idea as "utopian" can be a dismissive gesture, implying that the concepts set out in the idea are unattainable.

This movement aims for the following outcomes:

An end to all wars
An end to all famine
An end to joblessness
To limit uncertainty
To realise our full potential
Surely you want these things too?

This site embodies these goals and ideas. If you feel that these outcomes are not attainable then we encourage you to look around the site and engage with the members of the movement who are working towards these very ideals.

By engaging with your fellow human, on this site and elsewhere, you may be able to understand, logically, how we can achieve these goals, together.

The best place to start your interaction is on our Forum.

You can have it all


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Slide 46 - Humans are Too Greedy or Selfish
Humans are too selfish and greedy...
This is the idea that a human being, as an individual is too selfish and too greedy to ever act in the best interests of others. If you hold this thought to be true, you're not alone. So let us analyse the premise from a few different perspectives.

First, lets look at it from the point of view of "what you'd like" from this life. This is a thought exercise now; just think of 5 things you want for yourself out of this life...go on...


So did you think of things such as "a house", "a good job", "security", "enough food" etc? We are willing to bet you did. You, for sure, didn't say, "I'd like bombs dropped on my head" or "I'd like to starve to death" or "I'd like to be scared for the rest of my life" or "I'd like to have to walk 20 miles a day for clean water".

So you're human, and you want the best for yourself. That makes sense. Now, as another thought exercise, think of 5 things you want for the planet...


Again, what did you think? Did you think of things like "world peace", "an end to famine", "no more poverty", "no more pollution"? We dare say you did.

So if you hold those ideals and we hold those ideals and most of the people you know hold those ideals, how can you conclude that humans are greedy and selfish?

You may argue that an individual might choose to have a benefit before granting that to another individual and hence they are selfish. However, under this current system, they could be labelled pragmatic as every benefit is hard won and we are all, by the nature of the system, in competition with each other; for jobs, for resources etc etc.

You may even think the concept of a collective and actually working for others is an altruistic way of behaving. You are being asked to "give up" your time to toil and work towards the ends of humanity. You seem to "sacrifice" each hour for the benefit of the whole of humanity. That is actually the case and is the goal of this movement.

You would have to work for the whole of humanity and every other human would have to do the same. That is part of the deal.

So how can working for the collective directly benefit you?

It's very simple; you are part of the collective. And as every other human is working towards the betterment of the living conditions of the collective then, by definition, your living conditions will improve.

So if you can state I want to live without the fear of:

redundancy and unemployment
becoming homeless without shelter or warmth
being drafted to the army
having no food on the table
being subjected to poverty, genocide, famine or war
suffering oppression
what the powers that be have in store for me
Then logically you can realise that the best way to achieve such goals is to ensure that everyone else is spared the same fears and assaults to their humanity too. You are, after all, part of the collective of humans on this planet.

Therefore, even if you do consider yourself "selfish" or you do consider yourself "greedy" and you do "want it all", then the best way of having it all is to ensure that everyone else has it all too. As that, by definition, includes you.

Therefore working for the collective can be seen as the most "self centred" thing you can do as all of the benefits that each human has access to, you also have access to.

By giving your time to the collective, it gives you it right back, multiplied by 6,500,000,000.

To work out how you can share this message please see the Tell Others page and join our Forum.

When you know how the world works
It's easy to make a difference

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Slide 47 - What about Animal Farm?
What about animal farm?
George Orwell is much quoted from his books Animal Farm and 1984. Many of the ideas from both books have been absorbed into our language for example the concept of "Big Brother" and "room 101" from 1984.

Probably the most famous quote from Animal Farm is:

"All animals are equal but some animals are more equal than others."
Both books draw on past events and the concept of totalitarianism as themes throughout. The events that unfolded after the Russian Revolution with the rise of Stalin preoccupied Orwell. However it is important to remember that they are works of fiction.

Animal Farm as an allegory to the events surrounding the Russian Revolution is very transparent. Which is how it was intended but it is nevertheless, as Orwell states himself, a "fairytale".

Obviously this movement distances itself from any aspects of totalitarianism and we are committed to shaping the future so that such events are never repeated.

We firmly believe that it is possible to learn from history, not just about it.

To join the discussion, come along to our Forum and make your voice heard.

Understanding now is the key to shaping the future


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Slide 48 - It'll cost too much to tell everyone
It'll cost too much to tell everyone
We need a vast number of humans to engage with the ideas and concepts here.

How can we afford to tell every one of them?

Thankfully we have the tools of our efforts and labours to date. Capitalism has brought us closer to every human on the planet despite its inefficient time and resource management systems.

We have:

cheap air fares
cheap phone calls
public transport
the internet
And we have word of mouth.

The internet is one of the most significant human made structures on the planet and, as we know, once we've paid the connection charges, which can be very minimal in some cases, we are free to communicate with anyone who is willing to listen, no matter which continent they reside on. That is almost "free speech" in terms of cost.

Even if the internet disappeared tomorrow due to the companies that own it actually pulling the plug, it would still be very easy to communicate to every human on the planet via phone calls or word of mouth or other mass communication media such as newspapers or TV.

Start to make an impact now by telling just 10 people.

For more details see our Tell Others page and join our Forum

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Slide 49 - You'll never get everyone to agree
You'll never get everyone to agree
You may have come to the conclusion that people have such diverse ideas about what should be done to move humanity forward that a consensus can never be reached.

We don't agree.

This movement wants the following for humanity:

We want an end to:

all wars
all famine
religious intolerance
antagonistic competition
We want to move to:

the next stage of energy production
the next stage of government.
commodity production for humanity and not for profit.
the next stage of thought.
Do you agree that you want all of those things too?

The news is that the majority of humans on the planet agree with you!

We can rid ourselves of the negative aspects of the current system that haunt our lives by collaborating towards our goals. In the process we can open up a whole range of positive life style choices along the way.

We already agree on the larger issues, so join us and help us to define the future.

To join the discussion, come along to our Forum and make your voice heard.

If we never try, we'll never know

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Slide 55 - Groups

If you would like to meet with other people in your local area who are also interested in the goals of this website you can look for, or start up a group by clicking the link below.

Meet Up dot Com

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Slide 56 - Contribute


We hope to maintain dynamic content by providing you with the opportunity of contributing reports, essays, art work, ideas or anything else you think may be useful to reach the widest audience possible.

If you are able to translate any of the content into other languages we would also be interested in hearing from you.

All suggestions welcome.

Contact Us

info @


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Slide 57 - Contact


We hope that you have found the site informative and are inspired to go and tell 10 people about it.

If you would like to contact us about any aspect of the site you can do so by clicking on the link below.

info @

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Slide 58 - Links

This site highlights the root cause of a whole host of single issues affecting this planet.

Below we have provided links to sites that may describe these single issues in more detail and you may find them informative.

We have included links to mainstream and alternative news channels as well as political and campaigning sites.

We do not condone or have any power or sway over the content of the sites below and as such we make no claim to their validity or fitness for purpose and we are not affiliated with any of them.

If you have a link you would like included here simply get in touch with us.

Information and campaigning sites

World Development movement
People & Planet
Rainforest Foundation
Burma Campaign
Campaign against the arms trade
Global campaign for free expression
Privacy International
Humanitarian support for communities through women
Save Darfur Coalition
Humanitarian Organisation supporting Guantanamo Bay Prisoners
Hands Up For...Information site for young people
Avaaz - Global Activists
Global directory of organisations
Information on energy supply issues

News Sites

BBC News
CNN News
Aljazeera News
The Register(I.T. News)
Indy Media

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In Depth
This section is currently under construction and in time will discuss concepts central to this movement such evolution, change and the organic nature of life.

Content only means imagination getting bigger so follow your nose. ( C O M I N G space S O O N )


Site Map
Home Page

Tea Chain
The Tea Chain
Cup, water, tea-bag
Tea Growing
Tea Processing
Tea Buying
Tea Drinking
Tea Chain
The Rest

The System
How We Operate
Wasted Time
Mobile Phones
Bigger Picture
Our Solution

The Future
It's Simple
The Benefits
Tell Me How
Your Impact
Tell Others
Join Our Forum

Common Objections
Common Objections
It'll Never Work
I can't make a difference
This is Socialism/Communism
Competition Is Good
It's Utopian
Huamans Are Too Greedy or Selfish
What About Animal Farm
It costs too much to tell everyone
You'll never get everyone to agree

Links Page